Refreshed Hofmeister’s socials by reintroducing an icon

If you’re over 40 and love a pint, you’ll probably remember George the Bear from the 80s. But if you’re under 40, you might be wondering who on earth he is. This gave us a chance to bring back a much-loved mascot and reinvent him for today.

On social, it’s no longer enough to just tap into culture. Brands need to build their own worlds and create entertainment people actually want to spend time with. So at the centre of an always-on overhaul, we created The Hoffice: an episodic series starring George and a well-meaning but slightly hopeless marketing consultant, played by TobyFromBath, as they try to prove why Hofmeister really is the best beer around.

Stay tuned… there’s plenty more on the way 👀