Shifting EE from tactical channel to cultural engine

EE Social

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When EE launched New EE, it wasn’t just a business shift. It was a full brand refresh and a whole new approach to social. We took it from a basic top-of-funnel play to a cultural engine that connected with people and communities, collab’d with creators and showed up natively in feeds.

Got a real smörgåsbord of organic and paid social here👇 Hit me up if anything catches your eye!

From creators and influencers to an episodic content series on TikTok

EE Social - The Table

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Creators and influencers? Been there, done that. Every brand’s at it, and the result? Feeds full of the same-old, same-old. So we went back to EE’s roots, wiped the slate clean, and kicked off a new “Always On” approach that’s always in real British homes.

Introducing The Table, an entertaining, episodic series where real households gather to chat about everything and anything.

Here are the first few episodes 👇


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