Shifting EE from tactical channel to cultural engine
EE Social
Scroll down ⬇️
When EE launched New EE, it wasn’t just a business shift. It was a full brand refresh and a whole new approach to social. We took it from a basic top-of-funnel play to a cultural engine that connected with people and communities, collab’d with creators and showed up natively in feeds.
Got a real smörgåsbord of organic and paid social here👇 Hit me up if anything catches your eye!
EE x COD: Scoreboard Reward
Ahead of the return of Verdansk to Call of Duty, EE gave everyday gamers a reason to level up their setup by rewarding them for being anything but elite. Scoreboard Reward transformed players’ past performance data into personalised discounts on top-spec gaming gear from the EE Game Store. The lower their K/D ratio, the bigger the saving. In other words, the worse you played, the more you saved.
Gold - Gaming: Use of Data in Gaming | Gold - Gaming: Culture/Community Engagement
EE x COD: Meltdown Countdown
Following the success of EE’s first Hella Chill skin drop, EE brought the hype back with a second release built around a 177cm ice sculpture of the Call of Duty Operator. Live on Twitch with streamer Zyro, gamers watched the sculpture melt at a speed determined by his performance, with games and surprises unlocking along the way. When the codes finally dropped, they were claimed in under five minutes.
From creators and influencers to an episodic content series on TikTok
EE Social - The Table
Scroll down ⬇️
Creators and influencers? Been there, done that. Every brand’s at it, and the result? Feeds full of the same-old, same-old. So we went back to EE’s roots, wiped the slate clean, and kicked off a new “Always On” approach that’s always in real British homes.
Introducing The Table, an entertaining, episodic series where real households gather to chat about everything and anything.
Here are the first few episodes 👇