Leading the always-on for some of the biggest names in snacking

I was brought in to help run the always-on across six of Mars’ snacking brands… no small brief.

My job? Build and lead a crew of thinkers and makers, cranking out content that really defines each brand’s role on social. Then partner with local markets to shape it so it properly connects on the ground. The work spans the daily drumbeat stuff and the bigger moments plugged into wider campaigns. There’s so much going out the door it’s impossible to pick out favourite pieces. But honestly, that’s part of the fun.